Business Networking is a valuable way to expand your knowledge, learn from the success of others, attain new clients and tell others about your business. It’s full of like-minded individuals that you can work with or learn from in some way.
You may feel you are too busy to attend these events but networking will generate referrals to increase your business. The referrals you get through networking are normally of high quality and most of the time are pre-qualified for you and can be a much higher quality than from other forms of marketing. Once you have followed up on one of these referrals/leads these could potentially turn into a new client.
Business networkers are a motivated group of business owners, lots of opportunities come from networking. Opportunities like joint ventures, client leads, partnerships the list goes on. The opportunities you get involved in should align with your business otherwise you may find that you are chasing opportunity after opportunity and getting nowhere. If you want a successful business, then you need to have a great source of relevant connections in your network that you can call on when you need them – It’s not what you know, it’s who you know! Networking provides you with a great source of connections and It’s not just about who you are networking with directly. That person you are connecting with is already connected with other networkers, ask the right questions and let them know who you want to know.
Being visible and getting noticed is a big benefit of networking. Attending regular business and social events will help to get your face known. You are also more likely to get more leads and referrals as you will be the one that pops into their head when they need what you offer. Surround yourself with like-minded people, positive and uplifting people that can help you grow and thrive as a business owner. Pushing yourself to talk to people who you have only just met will also increase confidence. Networking is great for this, learn how to make conversations, and make lasting connections with people.
Many friendships form because of networking mostly because we are all like-minded business owners that want to grow your businesses, and enjoy meeting and helping each other regularly, so naturally strong friendships tend to form.
Remember that networking is not a one-off process – it involves building and maintaining contacts and relationships with other people.